Case Study: £250K → £1.4M in 4 Years With Paid Social, Google Ads, Email, and CRO
Clark & Beau
BRAVA
Year
2025
Client
Clark & Beau, San Francisco, USA
INTRO
Clark & Beau is a UK-based children’s clothing brand specializing in luxury personalized pajamas. In 2022, they were a growing family business generating £250K in revenue. By 2025, they had scaled to £1.4M in annual sales, becoming a household name for UK parents looking for personalised sleepwear.
Here’s how we helped them get there.
Challenge
Clark & Beau had a strong product and loyal customers, but their growth was capped by:
- Low conversion rate (0.8%) across their website
- No structured paid ad systems on Meta, TikTok, or Google
- No email infrastructure for retention or upselling
- Revenue heavily concentrated around Christmas, with no scalable playbook
The challenge: transform seasonal demand into year-round growth, while scaling profitably and compounding customer value.
Solution
We designed a demand-generation system to win cold traffic, plug funnel gaps, and extend customer lifetime value:
1. Paid Social (Meta & TikTok)
- Built full-funnel campaigns across Meta and TikTok.
- Developed launch-specific strategies for every major product release.
- Consistently dominated the Christmas season with ads tailored to families and gifting.
2. Google Ads (Shopping & Search)
- Launched Google Ads from scratch.
- Allocated 90% of Shopping budget to new customer acquisition, driving sustainable expansion.
- Optimised product feed titles for high-intent search terms to maximise ranking and clickability.
- Achieved category dominance in the “personalised pyjamas” niche.
3. Email Marketing & Retention
- Designed automated flows: welcome, cart recovery, and post-purchase.
- Introduced seasonal campaigns to re-activate and cross-sell.
- Increased LTV by ~45% through upsells, repeat seasonal purchases, and nurturing sequences.
4. Conversion Rate Optimisation (CRO)
- Improved conversion from 0.8% → 2.1% by 2025.
- Smoothed checkout process to reduce abandonment.
- Ongoing A/B testing of landing pages, offers, and messaging.
5. Seasonal Campaign Execution
- Turned Christmas launches into blockbuster sales events.
- Built campaigns around urgency, scarcity, and family-oriented creative.
- Christmas 2024: £147K in first-day sales
- Christmas 2025: £210K in first-day sales — a 43% YoY increase
- By 2025, Clark & Beau’s Christmas drop had become a cultural fixture in the personalised pyjama niche.
Results (2022 → 2025)
- 2022: £250K
- 2023: £480K
- 2024: £1M
- 2025: £1.4M
Key Metrics
- Customer base grew from a few thousand in 2022 to 15,000+ by 2025
- Conversion rate: 0.8% → 2.1%
- LTV: +45% growth through email and retention campaigns
- Blended ROAS: 6.7x across all channels by 2025
- Seasonal dominance: £210K on Christmas 2025 launch day vs £147K in 2024
Founder’s Note
“Working with Farhan and Sadiq has completely changed the way we look at growth. When we started we were only doing a few hundred thousand a year, mostly organically. Now we are at £1.4M and still growing. I have worked with agencies before, but their knowledge in Meta ads, Google, and email is exceptional. What really stands out is the way they take a personal interest in my business and work alongside me to make things click. That is something I really admire.”
— [Founder Name], Founder of Clark & Beau
+48%
Longer average session duration
-32%
Bounce rate in first 3 weeks
3x
Newsletter sign-ups after relaunch
Takeaway
Clark & Beau scaled from a boutique UK family brand to the category leader in personalised pyjamas within just four years. By combining paid social, Google Ads, email marketing, and CRO, we helped them build a predictable, compounding growth engine — and turn seasonal spikes into record-breaking revenue moments.
We Don’t Sell “Traffic.”
We Bake Revenue.
We Bake Revenue.
we partner with ambitious teams to solve real problems, ship better
products, and drive lasting results.
products, and drive lasting results.
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