Case Study: 73% Lower CPL and 2.3x More Qualified Leads in 6 Months for an International Trading Info Product Brand
Fred Trading
BRAVA
Year
2025
Client
Fred Trading, San Francisco, USA
INTRO
Fred Trading is an international trading education and info product business offering high-value training programs for aspiring traders. Their landing page and funnel were already strong, but the ads behind it weren’t doing their job. Leads were expensive, unqualified, and scaling ad spend only made things worse.
In just 6 months, we rebuilt their Meta ad system, added pre-qualification layers, and launched a creative testing framework. The result: lead quality more than doubled, CPL dropped from $121 → $68.9, and sales-ready leads scaled dramatically while ad spend doubled from $15K → $30K/month.
Challenge
When Fred Trading partnered with us, their problems weren’t about the offer or funnel — those were already strong. The issue was their paid acquisition system:
  • High CPLs: Leads were coming in at $121 each, unsustainable for scale.
  • Low lead quality: Only 3/10 collected leads were qualified, wasting time and sales team resources.
  • Scaling pain: Increasing ad spend only inflated lead costs without improving quality.
  • Weak Meta setup: Campaigns weren’t structured for high-intent leads, with little audience testing or funnel separation.
In short: they needed high-quality leads at scale, not just more leads.
Solution
1. Deep Campaign Rebuild & Audience Testing
  • Rebuilt Meta ad campaigns from scratch.
  • Tested multiple high-intent audiences, including layered lookalikes and international segments.
  • Separated campaigns for each funnel stage to improve tracking and efficiency.
2. Pre-Qualification Layers in Funnel
  • Added form filters and application-style steps to pre-qualify prospects before handoff.
  • Ensured only high-intent leads moved into the sales process.
3. Creative System for Ads
  • Our in-house creative and editing team rebuilt the ad funnel with a constant stream of new creatives.
  • Matched different creative approaches to each funnel stage.
4. Winning Creative Angles
  • Social proof ads showcasing real student results.
  • Educational breakdown videos that positioned Fred as the authority.
  • Founder-led ads with a personal pitch that built trust and credibility.
5. Scaling With Stability
  • Once winners were found, scaled ad spend from $15K → $30K/month without losing efficiency.
  • Improved account health with structured campaign frameworks, reducing volatility.
Key Metrics (6 Months)
  • CPL: Dropped from $121 → $68.9 (43% decrease).
  • Lead Quality: Increased from 3/10 qualified → 7/10 qualified.
  • Sales Conversion Impact: With a 60% close rate, sales-ready leads grew 2.3x — massively increasing backend revenue.
  • Ad Spend: Scaled from $15K → $30K/month.
  • Market Reach: Successfully scaled campaigns across multiple international markets.
Founder’s Note
“We had tried everything to crack high-quality leads at scale. Nothing worked until Farhan and Sadiq stepped in. The shift was night and day.”
“Our cost per lead dropped, but what really surprised me was the quality. It felt like we were finally talking to the right people, and my sales team could just focus on closing instead of filtering.”
“We were profitable within a few months, and it was the first time I could actually rely on an agency.”
— Fred Frost, CEO, Frost Trading Co.
+48%
Longer average session duration
-32%
Bounce rate in first 3 weeks
3x
Newsletter sign-ups after relaunch
Takeaway
Fred Trading proves that scaling info products isn’t about generating more leads — it’s about generating better leads. By restructuring campaigns, adding pre-qualification layers, and building a creative testing system, we cut CPLs nearly in half and more than doubled lead quality. The result: a stable, scalable pipeline of sales-ready prospects that could handle doubled ad spend and fuel long-term international growth.
We Don’t Sell “Traffic.”
We Bake Revenue.
we partner with ambitious teams to solve real problems, ship better
products, and drive lasting results.
Still have questions?
Reach out to us anytime for assistance.
Get In Touch With Us