Case Study: From $80K → $140K/Month in 4 Months With CRO, Meta, and Google Ads for a Luxury Antique Jewelry Brand
Jewels by Grace
BRAVA
Year
2025
Client
Jewels by Grace, San Francisco, USA
INTRO
Jewels by Grace is a luxury antique jewelry brand based in Los Angeles, specialising in rare vintage diamond jewelry, antique engagement rings, and wedding rings. With a prestigious reputation and a loyal in-store clientele, the brand was thriving offline. But online, sales were stuck at just $80K/month, with a website that failed to match the elegance of the product and ad campaigns that underperformed.
In just 4 months, we transformed their digital presence — lifting website conversion rates, building a full-funnel ad system, and scaling Meta and Google Ads — taking monthly sales from $80K to $140K while significantly improving profitability.
Challenge
Despite their strong brand and product offering, Jewels by Grace faced critical digital challenges:
  • Broken website experience: The site was confusing, checkout was clunky, and no CRO principles were applied. Conversion rate was just 0.45%, far below luxury benchmarks.
  • Weak Meta Ads: Campaigns relied only on catalogue ads, with no stand-alone remarketing or video funnels for acquisition. ROAS was stuck at 3.1x.
  • No Google Ads strategy: Competitors were actively bidding on branded terms, while Jewels by Grace had zero presence on Shopping or search campaigns.
  • Customer mix imbalance: With returning customers making up 55% of sales, growth was capped by lack of new customer acquisition.
In short: the prestige of the brand was not reflected in the online experience, leaving millions in revenue on the table.
Solution
1. CRO-Optimised Shopify Website
  • Rebuilt the website on Shopify with a luxury-inspired, CRO-driven design.
  • Smoothed navigation and checkout flow, making the buying journey 3x faster and easier.
  • Result: Conversion rate lifted from 0.45% → 1.74% in just 4 months.
2. Full-Funnel Meta Ads Structure
  • Built a TOF, MOF, BOF funnel system instead of relying on catalogues alone.
  • Launched video, carousel, and static ads targeted at cold audiences.
  • Created a creative system for continuous production and testing.
  • Leveraged UGC content, founder-led videos, authentic testimonials, and first-time reaction ads, which consistently delivered the highest ROAS.
3. Creative Angles That Won
  • Authentic proposal reaction videos — high emotional resonance, massive engagement.
  • Founder storytelling videos — built trust and authority in the luxury space.
  • Client testimonial reels — drove credibility with high-value purchases.
  • Lifestyle & UGC unboxing — showcased rarity and excitement of new arrivals.
4. Google Ads: Branded Protection & Cold Traffic Domination
  • Launched branded search campaigns to block competitors bidding on Grace’s name.
  • Built category-specific Shopping campaigns segmented by performance tiers.
  • Winners: antique engagement rings, vintage diamond earrings, and loose diamonds.
  • Added a cold-traffic Demand Gen campaign and layered remarketing with PMax to cover all networks.
5. Profitability & New Customer Focus
  • New customer revenue surged, with the returning customer rate dropping from 55% → 30% while total revenue grew — proof of strong acquisition.
  • CPA decreased by ~40%, significantly improving profitability.
Key Metrics (4 Months)
  • Revenue Growth: From ~$80K/month → $140K/month
  • Website CVR: From 0.45% → 1.74%
  • Meta Ads: ROAS grew from 3.1x → 7.4x
  • Google Ads: Delivered ~4x ROAS across Shopping, Search, and Display, turning Google into a reliable acquisition engine in just months.
  • CPA: Decreased by ~40%
  • Customer Mix: Returning customer share dropped from 55% → 30%, replaced by high-value new customer acquisition
  • AOV: $5,500 per order — proving that rare, high-ticket luxury jewelry can be scaled online when paired with the right funnel and creative strategy.
Founder’s Note
“Farhan and Sadiq gave us the online engine we always needed. For the first time, our website and ads matched the prestige of our brand.”
“Farhan and Sadiq helped me build a creative system and workflow that completely changed our ads and the way we connect with new buyers. Within a few months our online revenue and profitability were growing faster than ever. The impact on our Shopify backend was huge, and the share of new customer revenue went up a lot.
They helped us put the best version of our brand in front of potential customers, and it made a real difference for our business. Their email flows also keep bringing in revenue every month and have been a big part of increasing our customer lifetime value.”
— Grace Lavarro, Founder & CEO, Jewels by Grace
+48%
Longer average session duration
-32%
Bounce rate in first 3 weeks
3x
Newsletter sign-ups after relaunch
Takeaway
Jewels by Grace shows how even established luxury brands can unlock massive growth when their digital experience matches their product prestige. By rebuilding the website, launching a full-funnel creative system on Meta, and scaling with Google Ads, we took the brand from flat online sales to 75% growth in just 4 months — proving that luxury and performance marketing can work hand in hand.
We Don’t Sell “Traffic.”
We Bake Revenue.
we partner with ambitious teams to solve real problems, ship better
products, and drive lasting results.
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